DC and Northern Virginia Yoga Photography
Branding Images for Yoga Teachers, Festivals and Studios
Yoga Photography that goes beyond the Postures.
I remember my first yoga classes with great fondness, over 10 years ago, as a graduate student attending Georgetown University in Washington DC.
My friends and I traded our (almost daily) happy hour to try out studios during DC Yoga Week. We entered a row-house off P Street and walked up the stairs to an inviting and welcoming space. It was our first time taking a yoga class and all the teachers were so friendly and helpful. There were lavender eye pillows for the ultimate relaxation during Savasana, and also herbal tea and cookies to savor after class!
For someone who has struggled with body image issues her whole life and never thought of herself as “flexible”, my yoga practice became a sanctuary and saving grace. It helped me through good times and bad, taught me some valuable life lessons as well as challenged me to really get to know myself.
The practice of yoga asanas and mindfulness has also followed me throughout every stage of my life, career changes, and even training for marathons… and throughout this process, I have been blessed to work with the most incredible teachers who believe in my potentiality and encourage me to move forward with every breath. And for this reason, I am excited to now officially offer Yoga Photography as a part of Laurentina Photography’s newest Branding offerings!
WHY PROFESSIONAL PHOTOS ARE IMPORTANT TO YOUR ROLE AS A YOGA TEACHER + STUDIO?
As a creative entrepreneur, you are the FACE of your brand. And your students (current, future & virtual) need to see YOU and what YOUR CALLING is all about. My wish for all yoga teachers is to seek every opportunity with intention, openness & sincerity… and that includes marketing.
It’s not easy being a Yoga Teacher (or as I like to call it, Maestra della Vita - Teacher of Life in Italiano) and I’m so grateful for the guidance, love and devotion that my teachers have given me throughout my yoga journey.
As your Yoga Photographer, my intention for every session is to make you feel like you are hanging out with a dear friend. We will laugh, have fun and not take ourselves seriously throughout the process. I’m committed to creating images that capture your yoga practice, tell your story, connect with your audience and help cultivate your calling. Your headshots, workspace and “tools of the trade” images are a roadmap to help you arrive at just the right place.
WHAT YOGA MEANS TO ME
In my experience as an Ashtanga Yoga student, yoga is a lifestyle and spiritual practice that goes beyond the asanas (physical poses). Yoga is not “good vibes and follow your bliss” all the time… in fact, the practice keeps your ego in check and forces you to be honest with yourself 110% of the time. In our contemporary yoga culture, there is a huge focus on the physical that we often forget that it is #all8limbs that help us to truly “be here now”. We enter into this world with an inhale and we leave with an exhale. It’s a journey of self-discovery in our crazy, complicated and confusing world. Along the way, we are met with challenges, both on and off the yoga mat. Yoga does not help us “escape” those challenges (or things that we don’t like about ourselves) — instead, it helps us to grow. We are perfectly imperfect human beings, who have to be okay with falling as well as picking ourselves back up to fight. Most of all, yoga teaches us to love ourselves along this journey of transformation and self-discovery. The practice of yoga has changed my life for the better and this is my way of “giving back”.
Stay Golden Yoga (Teka Mona)
Vinyasa, Yin, Community and Aerial Yoga in Merrifield, VA
HOW CAN WE WORK TOGETHER?
As your Yoga Branding Photographer, I am also your content creator and stylist. In today’s business culture, having powerful images to present is vital to your growth and will enable you to truly align your message with those who need to experience it the most. I’m also happy to help with any social media or SEO tips that have helped me as a small business owner, to help you grow your tribe & increase your reach.
Feel free to inquire about working together through my contact form. From there, we will converse via email/phone and I will send you some more information about my packages, which includes your investment (or as I like to call it, “the exchange of energy”) and how to prepare for your session. I love photographing yoga events & festivals… and welcome the opportunity to chat more about how we can work together.
I believe strongly in intuition and working together for the right reasons. This is always my prayer when it comes to my business; with that said, I am happy to meet you for a complementary in-person meeting at your studio (in the DC Area) or at one of my favorite coffeeshops, juice + açai bowl cafes or fast-casual restaurants in and around the Mosaic District area.
“To one who has faith, no explanation is necessary. To one without faith, no explanation is possible.” -- St. Thomas Aquinas
Many of my friends tell me that I have an old soul. I love to travel and savor food from all over the world. In fact, I’m traveling to India for the first time in the Fall of 2019. I love the writings of St. Teresa of Avila and Ignatian spirituality. My creative work helps me think outside of the box. As a former art teacher to elementary & middle school students, I agree that adults need more play in their lives… and faith with child-like wonder is something I seek in my daily practice.
And finally, the music of Trevor Hall, Satsang, Girish and mantras by Deva Premal truly moves my soul.
I truly hope that my work speaks to you in a way that encourages you to reach out — I can’t wait to work together soon!
Wishing you peace in this life and Presence beyond this existence…
Lauretta // laurentinaphotography(at)gmail(dot)com | tel. 571.733.4496